ID design/CollateralS

Objective

To create a visual identity system for a startup mobile gaming company. Designed this identity system to feel bright and clean, also communicates a brainy smart kind of squareness that symbolizes the Wubyu team's personality that also to capture the fun and playful nature of the mobile game product.

Role: Design

Full color logo

Color palette with primary, secondary color schematics and proportional weight ratio in usage

Iconography design steps for the squared heart with "W" mark trail

Branded stationary package

Corp website